Dave | Spoken Word Communications - Part 2

TSPRA Crisis Management Retainer

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Crisis Management Retainer– In today’s world of non-stop media coverage, school districts across Texas are increasingly finding themselves in the cross-hairs of media outlets asking for more and more from the district’s communications professional.  Many times, due to limited resources, those professionals need a helping hand to navigate the issues and crises that arise throughout the year.

Spoken Word Communications, the official Media/Crisis partner of the Texas School Public Relations Association, experts in Crisis and Issues Communications offers districts a “safety net” when extra resources are needed to handle the district’s media response to whatever crisis or issue the district could be facing.  This service also provides for “peace of mind” for the district’s Communications Officer when they take their annual leave.


What’s Included:

For each crisis, 3 hours of telephone/electronic support. The scope of these services includes:.

  • Press releases
  • Holding statements
  • Employee communications
  • Social Media posting
  • Short and long-term strategy
  • 24/7 guaranteed availability from Spoken Word team with dedicated hotline answered by a live person.
  • Crisis Management Plan review
  • Telephone/Electronic support for two weeks per year when primary contact is on vacation- Will coordinate with designated district employee (i.e. Superintendent) to assist in communications needs while primary contact is away.
  • Quarterly Crisis/Issues Communications Conference Call

What costs extra:

  • Telephone/Electronic support in excess of 3 monthly hours- $250/hour
  • On-site assistance- $2,750 per Spoken Word employee per day. Plus all travel expenses.  Guarantee to be on site within 18 hours of call.

Retainer Cost (to be billed semi-annually in January and July)

District Enrollment:
20,000+                  $1,000/month +++
5,000-19,999-        $800/month +++
2,000-4,999           $600/month ++
1,000-1,999            $400/month ++
500-999                  $200/month +
1-499                        $100/month +

+++ Plus 3 seats in a regional TSPRA/Spoken Word Media/Crisis seminar
++ Plus 2 seats in a regional TSPRA/Spoken Word Media/Crisis seminar
+ Plus 1 seat in a regional TSPRA/Spoken Word Media/Crisis seminar









RIP “Thoughts and Prayers”

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R.I.P. “Thoughts and Prayers”

By Beth Archer/Spoken Word Consultant

Platitude joins “no comment” in list of phrases not to say

Delete the phrase “thoughts and prayers” from your repertoire of go-to sympathetic sayings. It has lost its meaning and no longer conveys what is most important: empathy.

It started losing steam a few years ago in social media discussions about the gun debate. Elected officials often tweeted (and many still do), “thoughts and prayers” for victims after a mass shooting.

However, after using the same phrase several times, it became as stale as candy corn on Christmas. Connecticut Congressman Chris Murphy is cited as one of the first elected officials to challenge the lack of diversity in empathetic expression, with Murphy tweeting in 2015, “Your ‘thoughts’ should be about steps to take to stop this carnage. Your ‘prayers’ should be for forgiveness if you do nothing – again.”

Those leaders that use “thoughts and prayers” are not unkind, devoid-of-feeling robots; they likely are in shock, as The Atlantic recently pointed. When we’re shocked and unable to think straight about an outrageous event, we default to words we use so often they flow without thinking – or feeling.

Without pausing as we tweet to allow ourselves to feel grief, our message loses our intent. We’re not able to communicate our compassion. We lost our authenticity.

I know it’s scary to allow ourselves to really feel our emotions in crises, as it often leads us to feel vulnerable and vulnerability is perceived as no-no for leaders.

What may be good advice for ensuring a job gets done, is not good advice for trying to connect with others. Be vulnerable. Allow yourself to express the emotions that are coming to mind during a crisis.
Is your heart broken? Say so. Are you sick to your stomach about it? Tweet that.

After the heart wrenching mass shooting in Las Vegas in October, Vice President Mike Pence tweeted, “To victims, families & loved ones affected by this senseless violence in Las Vegas, Karen & I are praying for you & offering our love…”

See what he did there? He tweeted what he actually felt. It’s authentic and empathetic and an example for all leaders to follow in times of tragedy.

Rest in peace, “thoughts and prayers”. We’ll put you right next to “no comment”.

Beth Archer is a Spoken Word consultant based in Texas. Connect with her on Twitter at @BethArch.

Former Exelon/Three Mile Island Communicator Ralph DeSantis Joins Spoken Word Communications

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July 11, 2017

Spoken Word Communications Expands its U.S. Utility Team

Spoken Word Communications is pleased to announce the appointment of Ralph DeSantis as a Senior Counselor in its U.S. Office. Ralph joins former Exelon Communications Senior Manager Beth Archer, to provide media, crisis and presentation training services for the Chemical and Utility industries as part of Spoken Word’s global network.
A recognized industry expert in the areas of media relations, public relations and crisis communications, DeSantis recently retired from his role as Exelon Corporation’s Communications Manager at the Three Mile Island Generating Station near Harrisburg, Pa. Previous to that he served as Communications Director for both PECO Energy and Exelon Corporation in Kennett Square, Pa. overseeing the external and internal communications function for both companies’ nuclear operations in the Mid-Atlantic region.

“I am honored to join the team at Spoken Word Communications and I am looking forward to sharing my media and crisis communications experience with our clients,” said DeSantis. “I have a passion for preserving and enhancing the reputation of organizations through effective communications.”
DeSantis has extensive experience as chief media spokesman and as a communications advisor to senior executives on media relations and crisis communications. He holds a Masters of Public Administration (MPA) Degree from Pennsylvania State University and a Bachelor of Science Degree in Secondary Education from Clarion State University. He has also earned an Accreditation in Public Relations (APR) from the Public Relations Society of America.
In 2010, DeSantis earned a Top Industry Practice (TIP) Award from the Nuclear Energy Institute for developing and implementing a communications plan for the largest over the road land transport (two steam generators) in the history of Pennsylvania. DeSantis has also served as an Adjunct Professor of Public Relations at York College, York, Pa.

“I am delighted that Ralph has joined Spoken Word Communications,” Dave Scallan, founder of Spoken Word Communications, commented. “He has extensive experience in both the Nuclear and Utility fields which will complement the experience that Beth brings and will enhance our media, crisis and presentation training services. Organizations will benefit first-hand from the collective global communication experience, knowledge and training techniques we now have available within our U.S. office and on a global basis.”

For further information:
Dave Scallan – Spoken Word Communications at 713-471-0008

About Spoken Word Communications
Spoken Word Communications is a media, crisis communications, and presentations training company that advises on how to communicate effectively, build confidence and credibility in any type of interaction involving the spoken word. Former journalist Dave Scallan is the founder and president of Spoken Word Communications, a global media and crisis communications training firm located in Houston. He has provided counsel to executives in over 25 countries around the world and worked with five of the Top 10 Fortune 500 companies. Spoken Word specializes in the Oil and Gas, Utility and Chemical industries. The company maintains offices in the U.S., U.K. and Singapore.

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