September 3, 2019

HOUSTON – Since 2014, Spoken Word Communications has specialized in media, crisis, and presentations training for the oil and gas industry. Now it is pleased to announce it will be bringing those same proven techniques to the sports world. The goal remains the same: teach skills to communicate effectively.

Whether it’s dealing with the press in an informational sit-down interview, or interacting with them in a crisis setting, Spoken Word’s media interview strategy methods aim to prepare participants for any type of encounter. The company is set to offer both small group and full-team classes, depending on the needs of each team or athletic department.

Chris Mycoskie joins the Spoken Word Communications team as a senior counselor, heading the company’s newly formed sports division. Immediately prior, he served eight years with the NCAA Division I Southland Conference, including the last two as an associate commissioner. Before working with the Southland, Mycoskie spent a decade as an on-air personality for local television and radio affiliates.

Small group classes can include team captains, coaches, or administrators. The full-day training centers around three principals: preparation, pitfalls, and powerful messages. Through a sharing of ideas, multiple on-camera interviews, and a review of past examples, participants walk away with the skills needed to have a successful experience, whether it’s media day, mid-week or post-game.

For full teams and larger groups, Spoken Word Communications offers a 90-minute presentation that features news clips of former players and coaches doing things right and doing things wrong. The seminar also includes brief tutorials on the bridging technique and preparation procedures to assure success moving forward.

More information is available via spokenwordgroup.com.

About Spoken Word Communications

Spoken Word Communications is a media, crisis communications, and presentations training company that advises on how to communicate effectively, build confidence and credibility in any type of interaction involving the spoken word. Former journalist Dave Scallan is the founder and president of Spoken Word Communications, a global media and crisis communications training firm located in Houston. He has provided counsel to executives in over 25 countries around the world and worked with five of the Top 10 Fortune 500 companies. The company maintains offices in the U.S., U.K., and Singapore.

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