Dealing with the news media in times of crisis can be difficult even for the most seasoned communications professionals. Our Crisis Spokesperson Training teaches the basics of what to say, when to say it, and how to assure your company’s message is delivered in a succinct and empathetic manner.  Also, participants will learn important research about how crises develop and what the public looks for from a company both during and after a crisis occurs.

This full day training instructs participants on the two types of media interactions that occur during crisis situations: The press briefing and the news conference. By studying past successes and failures of other companies handling crises, participants get an idea of what works and what doesn’t. They are then given the opportunity to test their skills by doing three on-camera exercises throughout the day. Those exercises are videotaped and then critiqued as a group for learning purposes.