Articles | Spoken Word Communications

Spoken Word Adds Sports Division

Posted by | Articles | No Comments

For Immediate Release

September 3, 2019

HOUSTON – Since 2014, Spoken Word Communications has specialized in media, crisis, and presentations training for the oil and gas industry. Now it is pleased to announce it will be bringing those same proven techniques to the sports world. The goal remains the same: teach skills to communicate effectively.

Whether it’s dealing with the press in an informational sit-down interview, or interacting with them in a crisis setting, Spoken Word’s media interview strategy methods aim to prepare participants for any type of encounter. The company is set to offer both small group and full-team classes, depending on the needs of each team or athletic department.

Chris Mycoskie joins the Spoken Word Communications team as a senior counselor, heading the company’s newly formed sports division. Immediately prior, he served eight years with the NCAA Division I Southland Conference, including the last two as an associate commissioner. Before working with the Southland, Mycoskie spent a decade as an on-air personality for local television and radio affiliates.

Small group classes can include team captains, coaches, or administrators. The full-day training centers around three principals: preparation, pitfalls, and powerful messages. Through a sharing of ideas, multiple on-camera interviews, and a review of past examples, participants walk away with the skills needed to have a successful experience, whether it’s media day, mid-week or post-game.

For full teams and larger groups, Spoken Word Communications offers a 90-minute presentation that features news clips of former players and coaches doing things right and doing things wrong. The seminar also includes brief tutorials on the bridging technique and preparation procedures to assure success moving forward.

More information is available via

About Spoken Word Communications

Spoken Word Communications is a media, crisis communications, and presentations training company that advises on how to communicate effectively, build confidence and credibility in any type of interaction involving the spoken word. Former journalist Dave Scallan is the founder and president of Spoken Word Communications, a global media and crisis communications training firm located in Houston. He has provided counsel to executives in over 25 countries around the world and worked with five of the Top 10 Fortune 500 companies. The company maintains offices in the U.S., U.K., and Singapore.

Recent Spoken Word Trainee Featured in Time’s 50 Most Influential People in Healthcare

Posted by | Articles | No Comments

Spoken Word Communications was very happy to see Houston ISD’s Betti Wiggins, who we recently had the opportunity to train through our relationship with the Texas School Public Relations Association (TSPRA), make Time Magazine’s list of the 50 Most Influential People in Healthcare as a result of her efforts to put healthier meals in the district’s cafeterias.

Read more about Betti’s accomplishments here:


Veteran Pipeline Communications Executive Roz Elliott to Lead Spoken Word Communications Canada Office

Posted by | Articles | No Comments

Spoken Word Communications is pleased to announce that long time DCP Midstream communications executive Roz Elliott has joined the firm to lead their efforts in the Canadian Oil and Gas space.

A leading corporate communications executive, Elliott recently retired from DCP Midstream as Vice President, Public Affairs. With almost 25 years in the energy industry with Union Gas Limited, Duke Energy Field Services, and DCP Midstream, Roz has led investor relations, crisis communications and issues management, media relations, brand management, community relations, internal communications and marketing.

In her tenure, Roz has coached and mentored both executives on messaging and strategic communications plans including mergers and acquisitions, capital projects, crisis, IPOs, rebranding, and reorganizations. Roz has experience in the midstream and large distribution utility sectors, as well as health care and university issues management. Roz has significant experience in presentation development, media skills, employee communications, investor earning calls and analyst day events, fundraising, event management, and website design.

Roz served on the Boards of The Denver Foundation and The GLBT Center of Colorado and was awarded the Denver Business Journal’s Outstanding Business Women’s Award for Communications and Media. Roz was also honored for her long term volunteerism by the American Heart Association with two Community Impact Awards in Colorado. Roz holds an Honours BA and Masters of Arts in Journalism from Western University in London, Ontario, Canada.

Roz is based in Ontario, Canada.

RIP “Thoughts and Prayers”

Posted by | Articles | No Comments

R.I.P. “Thoughts and Prayers”

By Beth Archer/Spoken Word Consultant

Platitude joins “no comment” in list of phrases not to say

Delete the phrase “thoughts and prayers” from your repertoire of go-to sympathetic sayings. It has lost its meaning and no longer conveys what is most important: empathy.

It started losing steam a few years ago in social media discussions about the gun debate. Elected officials often tweeted (and many still do), “thoughts and prayers” for victims after a mass shooting.

However, after using the same phrase several times, it became as stale as candy corn on Christmas. Connecticut Congressman Chris Murphy is cited as one of the first elected officials to challenge the lack of diversity in empathetic expression, with Murphy tweeting in 2015, “Your ‘thoughts’ should be about steps to take to stop this carnage. Your ‘prayers’ should be for forgiveness if you do nothing – again.”

Those leaders that use “thoughts and prayers” are not unkind, devoid-of-feeling robots; they likely are in shock, as The Atlantic recently pointed. When we’re shocked and unable to think straight about an outrageous event, we default to words we use so often they flow without thinking – or feeling.

Without pausing as we tweet to allow ourselves to feel grief, our message loses our intent. We’re not able to communicate our compassion. We lost our authenticity.

I know it’s scary to allow ourselves to really feel our emotions in crises, as it often leads us to feel vulnerable and vulnerability is perceived as no-no for leaders.

What may be good advice for ensuring a job gets done, is not good advice for trying to connect with others. Be vulnerable. Allow yourself to express the emotions that are coming to mind during a crisis.
Is your heart broken? Say so. Are you sick to your stomach about it? Tweet that.

After the heart wrenching mass shooting in Las Vegas in October, Vice President Mike Pence tweeted, “To victims, families & loved ones affected by this senseless violence in Las Vegas, Karen & I are praying for you & offering our love…”

See what he did there? He tweeted what he actually felt. It’s authentic and empathetic and an example for all leaders to follow in times of tragedy.

Rest in peace, “thoughts and prayers”. We’ll put you right next to “no comment”.

Beth Archer is a Spoken Word consultant based in Texas. Connect with her on Twitter at @BethArch.

Are you ready to build confidence and credibility? Get Started