What We’re Reading

Posted by | March 02, 2021 | Articles | No Comments

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

This book has something of interest for everyone in marketing. It is straight-talking, easy read, and shows how to create a marketing plan for growing your business on just 1-page. It focuses on identifying the core elements of your business and using them in ways to make them memorable and real to customers. The author, Allan Dib, sums up the essence of his book as, “the fastest path to the money.”

– Clive Hawkins, Senior Counselor

Ticking Clock: Behind the scenes at 60 minutes by Ira Rosen

A master class in how TV news is made, Rosen shows readers how 60 Minutes puts together a story when sources are explosive, unreliable, and even dangerous.  This book is the inspiration for my article Searching for a Main Character: The Value of Storytelling.

– Claudia Deschamps, Senior Counselor

Presence  by Amy Cuddy

Body language, communication and power poses—I dusted off my physical copy and again enjoyed this 2015 bestseller. Just be careful not to sport that power pose during a press briefing!

From the jacket: By learning to access our personal power we can achieve “presence,” the state in which we stop worrying about the impression we’re making on others and start being our best selves…Harnessing the power of presence is as simple as learning to tweak our body language, behavior, and mind-set in our day-to-day lives.

-Mary Jo Hansen, Senior Counselor

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