Mary Jo Hansen | Spoken Word Communications

Preparing for the Real Situation: TSPRA’s New Media Training Series

Posted by | Articles | No Comments

Spoken Word Communications is excited to partner again with TSPRA, the Texas School Public Relations Association, to provide a unique media training series for TSPRA members.

Five online sessions filled with tips and techniques are designed to help you when the real situation arises. The course will prepare you to take questions from the media, respond to crisis situations, deal with an angry public, and give powerful presentations.

The series includes the following one-hour courses:

1.     Preparing for a media interview

2.     Powerful messaging

3.     Giving a press briefing during a crisis

4.     Handling an angry public

5.     Delivering a powerful presentation

This series is appropriate for first-time participants as well as for repeat participants as a refresher. The first course begins on March 23, 2021.

TSPRA members can check the schedule and register here

What We’re Reading

Posted by | Articles | No Comments

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

This book has something of interest for everyone in marketing. It is straight-talking, easy read, and shows how to create a marketing plan for growing your business on just 1-page. It focuses on identifying the core elements of your business and using them in ways to make them memorable and real to customers. The author, Allan Dib, sums up the essence of his book as, “the fastest path to the money.”

– Clive Hawkins, Senior Counselor

Ticking Clock: Behind the scenes at 60 minutes by Ira Rosen

A master class in how TV news is made, Rosen shows readers how 60 Minutes puts together a story when sources are explosive, unreliable, and even dangerous.  This book is the inspiration for my article Searching for a Main Character: The Value of Storytelling.

– Claudia Deschamps, Senior Counselor

Presence  by Amy Cuddy

Body language, communication and power poses—I dusted off my physical copy and again enjoyed this 2015 bestseller. Just be careful not to sport that power pose during a press briefing!

From the jacket: By learning to access our personal power we can achieve “presence,” the state in which we stop worrying about the impression we’re making on others and start being our best selves…Harnessing the power of presence is as simple as learning to tweak our body language, behavior, and mind-set in our day-to-day lives.

-Mary Jo Hansen, Senior Counselor

What We’re Reading

Posted by | Articles | No Comments

The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success by Jamie Rootes

Get a world-class approach to leading a business, any business, to exceptional and sustained success. Houston Texans President Jamey Rootes, shares the principles and ideology that has made the Texans one of the most valuable professional sports franchises, both in the NFL and globally.

-Dave Scallan, Principal, Spoken Word Communications

Dare to Lead by Brene Brown

From Amazon: “Number-one New York Times best seller. Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.” 

– Claudia Deschamps, Senior Counselor

Doesn’t Hurt to Ask: Using the Power of Questions to Communicate, Connect, and Persuade  by Trey Gowdy

From Amazon: “Number-one New York Times best seller. Former congressman and prosecutor Trey Gowdy teaches you how to effectively communicate and persuade on the issues that matter most to you, drawing on his experience in the courtroom and the halls of Congress.”

-Mary Jo Hansen, Senior Counselor

When a pandemic strikes during a major organizational transformation

Posted by | Articles | No Comments

For any organization wanting to change how it operates, this can be a major challenge. Imagine being midway through such a program when you are faced with a severe crisis. Do you keep going or stop?

This was the dilemma facing energy company, Centrica, and its partners, Fujitsu and Citrix. They had designed new cloud-based desktop solutions for roll-out to 18,000 employees around the world and were midway through deployment when the Coronavirus pandemic struck earlier this year. Centrica decided to accelerate its plans, and successfully delivered this transformation to achieve its program goals. This project was highlighted in a recent Utility Week webinar. More information is available here.

There are many factors that contribute to change management program success — with internal communications being a top priority. To successfully migrate to new ways of working requires employees to:

  • Understand the journey. Know the reasons for change, alignment with company vision and strategy, and how the organization will benefit.
  • Recognize role modelling. Seeing leaders ‘walk the talk’ and lead by example to encourage others to follow suit.
  • Utilize new systems. Having access to new equipment, hardware and processes.
  • Adapt their skills. Receive training and support along every step of the journey.

If you are planning to make operational changes, the ability to inform, inspire and motivate employees effectively will be key to your project success. No easy feat if you are wanting to change systems that have been embedded in the organization for many years!

To learn more on how Spoken Word’s presentation training programs can help you with your change management projects, contact us.

Are you ready to build confidence and credibility? Get Started