27 Sep 2021

The Case for Powerful Images

“He’s not heavy, he’s my brother.”

While societies across the world continue adapting to the changes brought by the new variant of the COVID-19 virus, organizations are bringing employees back to the office for face-to-face meetings and in-person presentations. Whether to inform, sell or persuade, using visual elements in a presentation are critical to illustrate your key points and make that connection  with your audience.

One of the most profound examples of this is the image that originated the phrase, “He is not heavy, he is my brother.” These words have been used in songs and are known to be the motto of Boys Town based in Nebraska, a non-profit organization that provides medical and behavioral care for disadvantaged children.

More than half a century later, this image is used as a symbol of strength and courage. Powerful in its simplicity, the image elicits emotion and connects with everyone who has overcome a challenge.

As we move into a new normal at the office and prepare slides filled with graphics, charts, and often too many words, let’s not forget about the power of images that evoke emotion, and thus prompt action.

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