03 Oct 2022

What We’re Reading

Brand Brilliance – elevate your brand, enchant your audience

by Fiona Humberstone

This book reminds us of the need to incorporate a strong brand promotion in all forms of communication, if organizations want to be memorable and stand out from the crowd. The author, who has written a number of books on this subject, not only explores the visual elements but also how brand can be used effectively to strengthen market position.

It is nicely illustrated, an easy read and provides many tips on how to use brand effectively to win business. A reminder to us all on the power of brand brilliance!  

– Clive Hawkins, Senior Counselor