Hydrogen, an increasingly viable alternative energy solution The record-breaking temperatures experienced this year in the USA, Europe and Middle East, as well as devastating wildfires seen around the world, have again focused public opinion on reducing greenhouse gas emissions to combat climate change. The transition from fossil fuels to renewable sources of energy is pivotal to achie...

The phrase ‘the best of both worlds’ is believed to have originated from biblical times, to describe a person’s life on earth and that as a spirit. It is now used in everyday language to describe the benefit received from two different situations at the same time. This scenario was played out recently for a client when we were called in to support their roll-out of a refreshed brand ide...

Part 1 in a series Don't be caught off guard. Be prepared to address your stakeholders. Winter can be a favourite season of the year for many people with the bracing weather,  crunching of boots in the snow and twinkle of festive lights. Behind the scenes, energy companies focus closely on meeting customers’ increasing power needs. It’s a routine annual operational planning and foreca...

Mirror. Signal. Manoeuvre. Three words drummed into me by my driving instructor when I was learning to drive. Many years later, these words still resonate with me, but regularly I see drivers failing to indicate at a junction or roundabout. I don’t know if it is down to their forgetfulness or if they assume it is obvious to other road users which way they are going to travel. Either wa...

Brand Brilliance – elevate your brand, enchant your audience by Fiona Humberstone This book reminds us of the need to incorporate a strong brand promotion in all forms of communication, if organizations want to be memorable and stand out from the crowd. The author, who has written a number of books on this subject, not only explores the visual elements but also how brand can be...