In a school district of any size, incidents are bound to happen. But what often shapes public perception isn’t just the event itself, it’s how school leaders respond. I’ve seen it again and again over a decade plus of covering countless school-related stories as a reporter. Communities pay close attention to what happens in their schools. And when something goes wrong, people want answe...

Why Leaders Get Sidelined Presenting Live In many years of communication training, I’ve seen the same reaction countless times: a visible physical tension or a look of concern from a senior executive when asked to speak to a live audience—or worse, take part in a television interview. These leaders have extensive operational, political, and regulatory experience. They can handle crises...

An Olympic-Scale Media Engagement Lesson The Winter Olympics in Italy delivered a stream of unforgettable sporting moments: skiers and snowboarders racing down the slopes, the intensity of the bobsled thundering through narrow ice channels, and the precision of curling teams guiding stones with millimeter accuracy. These images will stay with us for a long time. Yet one of the most mem...