The year was 1941. War was raging across Europe. The United States was preparing to enter the conflict. And in the deserts of Saudi Arabia, a young oil industry was beginning to transform the future of a kingdom. That year, Schlumberger, now SLB, performed its first well log in Saudi Arabia. Eighty-five years is an impressive amount of time to operate in one country. It means ge...

Across the oil and gas, energy and utilities sectors, the height of summer is never a time to relax — even when global heatwaves dominate the headlines and temperatures are breaking records. For operational leaders, summer is the season of preparation. Winter is when networks, assets and people are pushed to their limits, and the organizations that perform best in the cold are the ones t...

The World Cup is among the biggest sporting events on the planet — nations competing for one of sport’s richest prizes and generating extraordinary excitement wherever it’s played. Few countries feel that intensity more than Saudi Arabia, where soccer — or football, as they call it — is a dominant national passion. The Kingdom is already looking ahead to hosting the 2034 tournament. ...

An Olympic-Scale Media Engagement Lesson The Winter Olympics in Italy delivered a stream of unforgettable sporting moments: skiers and snowboarders racing down the slopes, the intensity of the bobsled thundering through narrow ice channels, and the precision of curling teams guiding stones with millimeter accuracy. These images will stay with us for a long time. Yet one of the most mem...

In a school district of any size, incidents are bound to happen. But what often shapes public perception isn’t just the event itself, it’s how school leaders respond. I’ve seen it again and again over a decade plus of covering countless school-related stories as a reporter. Communities pay close attention to what happens in their schools. And when something goes wrong, people want answe...

Why Leaders Get Sidelined Presenting Live In many years of communication training, I’ve seen the same reaction countless times: a visible physical tension or a look of concern from a senior executive when asked to speak to a live audience—or worse, take part in a television interview. These leaders have extensive operational, political, and regulatory experience. They can handle crises...