23 Oct 2014

Videos
httpv://www.youtube.com/watch?v=Zy8acMKab1A Canadian Prime Minister Stephen Harper yesterday addressed the nation in wake of the terrible tragedy that took place in his nation's capitol. His statement was extremely well written, one of the better in those types of situations I've ever heard, but the delivery lacked emotion. Now, it's important to consider that Mr. Harper probably didn'...
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16 Oct 2014

Videos
Skype is just another example of the length major news organizations are going to in order to make sure they get the "big" story of the day on their air. This example of the Dallas nurse who calls out her employer, Texas Health, for not following proper procedures in handling Ebola patients at her hospital only typifies how Skype, phone, Facetime and other less-glitzy forms of interview...
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14 Oct 2014

Videos

https://www.youtube.com/watch?v=VqGx6fSlCWg

Unfortunately, this clip doesn’t need much of a “critique”.  Let’s just say after watching it, it’s important to know your material (In Mrs. Obama’s case, the name of the man she’s there to speak about).

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06 Oct 2014

Videos
Say what you will about Piers Morgan and his politics, but the man knows how to use an analogy to effectively demonstrate a point. Just watch this clip of him being interviewed by Matt Lauer. The analogy comes about midway in when he tries to explain why his campaign for more gun control in the U.S. eventually led to him being fired by CNN. In all of our Media Trainings, we tell par...
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01 Oct 2014

Videos
httpv://www.youtube.com/watch?v=hDhmnrL8aJk   I have to admit, I didn't know much about Jack Ma or his company Alibaba until this week's 60 minutes report.  However, after watching the story I was very impressed with Mr. Ma and his business prowess.  I also have to say I thought he did a great job with his messaging as well. Doing an interview in your second (or perhaps third or ...
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11 Sep 2014

Videos
As we watch the Ray Rice saga unfold this week, much criticism has been made of the NFL's slow response in handling the situation. That brought to mind one of the first lessons in crisis management when it comes to the public's desire of a company (or entity in this case) in terms of how it deals with a crisis. Here's what they want: 1. The right people 2. Doing the right thing 3. At th...
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28 Aug 2014

Videos
httpv://www.youtube.com/watch?v=7dp8D7c2Hw8&list=PLDt0J62yU45u6Yk0t1FURwXd_OU_URtkP You don't have to watch a lot of the TV news channels to know that having a great story doesn't always translate into a successful interview.  That's exactly why companies like Spoken Word exist, to help executives tell a company's story and not just rely on their charm and good looks to hope that vi...
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