02 Mar 2021

The Value of Storytelling For more than five decades, in many American households Sunday evenings were characterized by an emblematic stopwatch with the sound of its unstoppable needles. Early in my journalistic career, this sound meant one thing: drop everything, sit down and pay attention. Tick Tick Tick Tick Tick. 60 Minutes was about to begin. The CBS television news ma...

02 Mar 2021

Did you know it costs five times as much to find a new client than retain one? And, only 40% of companies and 30% of agencies have an equal focus on customer acquisition and retention?* The need to attract new customers is an important aspect of growing any business but can sometimes be to the detriment of existing ones. How many times have you seen adverts with attractive product...

02 Mar 2021

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib This book has something of interest for everyone in marketing. It is straight-talking, easy read, and shows how to create a marketing plan for growing your business on just 1-page. It focuses on identifying the core elements of your business and using them in ways to make them mem...

09 Dec 2020

The year 2020 will be remembered as the most extensive unintended human communication study ever conducted. As many findings will emerge, one element continues to be clear: delivering effective messages requires a human connection based on truth. In the Covid-19 era, when technology has practically eradicated the daily face-to-face, person-to-person interaction between working profess...