https://www.youtube.com/watch?v=VqGx6fSlCWg
Unfortunately, this clip doesn’t need much of a “critique”. Let’s just say after watching it, it’s important to know your material (In Mrs. Obama’s case, the name of the man she’s there to speak about).
06 Oct 2014
Say what you will about Piers Morgan and his politics, but the man knows how to use an analogy to effectively demonstrate a point. Just watch this clip of him being interviewed by Matt Lauer.
The analogy comes about midway in when he tries to explain why his campaign for more gun control in the U.S. eventually led to him being fired by CNN.
In all of our Media Trainings, we tell par...
01 Oct 2014
httpv://www.youtube.com/watch?v=hDhmnrL8aJk
I have to admit, I didn't know much about Jack Ma or his company Alibaba until this week's 60 minutes report. However, after watching the story I was very impressed with Mr. Ma and his business prowess. I also have to say I thought he did a great job with his messaging as well.
Doing an interview in your second (or perhaps third or ...
11 Sep 2014
As we watch the Ray Rice saga unfold this week, much criticism has been made of the NFL's slow response in handling the situation. That brought to mind one of the first lessons in crisis management when it comes to the public's desire of a company (or entity in this case) in terms of how it deals with a crisis. Here's what they want:
1. The right people
2. Doing the right thing
3. At th...
28 Aug 2014
httpv://www.youtube.com/watch?v=7dp8D7c2Hw8&list=PLDt0J62yU45u6Yk0t1FURwXd_OU_URtkP
You don't have to watch a lot of the TV news channels to know that having a great story doesn't always translate into a successful interview. That's exactly why companies like Spoken Word exist, to help executives tell a company's story and not just rely on their charm and good looks to hope that vi...
04 Aug 2014
Visit NBCNews.com for breaking news, world news, and news about the economy
Over the past several years, we've worked with many hospitals and doctors (including the hospital featured in this video, Emory University Hospital). One of the battles doctors and hospitals are always facing are HIPAA (Health Insurance Portability and Accountability Act) laws. These laws prevent institutions ...
21 Jul 2014
httpv://www.youtube.com/watch?v=HsDeWSRZrjA
If there's any industry in the world that is prepared for Crisis Communications, it's the airline industry. Unfortunately, they have to be. There's no bigger global story than when a passenger filled airliner goes down and sadly Malaysian Air has had to deal with two such horrible tragedies already this year.
With that said, facing the hord...