05 Nov 2014

Educating the Media

Often times in our Media Training we have to explain to participants how much the media today has changed from in years past. One example of this is the lack of knowledge the media now has on many matters that should be obvious.

Case in point, this CNBC anchor who has no clue which UK and EU countries use the Pound versus the Euro. Luckily this Irish company CEO does an excellent job handling the mishap and educating the anchor on how he can pay for goods across the pond.