Is your organization planning to attend any trade exhibitions in 2025? If so, now is the time to ramp up your preparations. Exhibitions can boost brand awareness, showcase new products and generate sales leads. But they also need a return on investment, as it can be a costly exercise to design and build an eye-catching stand, secure a prominent position in the exhibition hall, and tak...

Not long ago I attended a daylong conference which included a host of presenters on a variety of subjects. I made a great attempt to watch and listen to what each was saying. But, as you no doubt have witnessed on countless occasions, the conference fell flat. I found myself distracted, disinterested, and disengaged in what was being said—and more importantly in how it was being presente...

As 2024 draws to an end, with nights growing longer and colder, there’s festive magic in the air. Homes are getting decked out with decorations and twinkling lights to provide the perfect backdrop for the holiday season. The sound of carols and traditional songs remind us of cherished memories and inspire a sense of togetherness and goodwill. However, the quality of these enchanting s...

The great Elton John wrote “Sorry Seems to Be the Hardest Word” in 1976. The sentiment is true today. Admit it. We struggle. Struggle to say “sorry.” It’s simple, short, effective, but often challenging to say to a friend or a partner, and arguably even harder for big companies with lawyers (love you guys) just doing their job. It’s 2024 and McDonald's showed us how effective a sim...

Nationally Renowned Investigative Journalist Anastasiya Bolton Joins Spoken Word Communications Spoken Word Communications recently announced that nationally renowned investigative journalist and speaker Anastasiya Bolton has joined the company as a senior counselor.  Anastasiya comes to Spoken Word following more than 20 years in broadcast journalism, covering local and national politi...

The Power of Exhibitions & Trade Events Is your organisation participating in an exhibition or trade event this year? If so, then you will be competing for attention in a crowded market. No doubt you are already well advanced in your preparations to have an eye-catching stand located in a prominent position to capture attention and interest. However, have you taken steps to ensure...