The phrase ‘the best of both worlds’ is believed to have originated from biblical times, to describe a person’s life on earth and that as a spirit. It is now used in everyday language to describe the benefit received from two different situations at the same time. This scenario was played out recently for a client when we were called in to support their roll-out of a refreshed brand ide...

Part 1 in a series Don't be caught off guard. Be prepared to address your stakeholders. Winter can be a favourite season of the year for many people with the bracing weather,  crunching of boots in the snow and twinkle of festive lights. Behind the scenes, energy companies focus closely on meeting customers’ increasing power needs. It’s a routine annual operational planning and foreca...

Mirror. Signal. Manoeuvre. Three words drummed into me by my driving instructor when I was learning to drive. Many years later, these words still resonate with me, but regularly I see drivers failing to indicate at a junction or roundabout. I don’t know if it is down to their forgetfulness or if they assume it is obvious to other road users which way they are going to travel. Either wa...

Brand Brilliance – elevate your brand, enchant your audience by Fiona Humberstone This book reminds us of the need to incorporate a strong brand promotion in all forms of communication, if organizations want to be memorable and stand out from the crowd. The author, who has written a number of books on this subject, not only explores the visual elements but also how brand can be...

Communicate to Differentiate your Sustainability Performance   “Never confuse movement with action.” — Ernest Hemmingway Hemmingway’s words certainly ring true with the recent global sustainability conference, UN Climate Change Conference UK COP26. Over 30,000 delegates from more than 120 countries attended this two-week event in Glasgow. Movements... Whilst there were many pos...

Are you planning to attending the 23rd World Petroleum Congress in Houston, GasTech Conference in Dubai, Flame 2021 in Amsterdam, or World Energy Capital Assembly in London? With covid restrictions scaling back, these and many other exhibitions across the world are again opening their doors for delegates to network and learn about the latest industry developments. For those invited...