The Value of Storytelling For more than five decades, in many American households Sunday evenings were characterized by an emblematic stopwatch with the sound of its unstoppable needles. Early in my journalistic career, this sound meant one thing: drop everything, sit down and pay attention. Tick Tick Tick Tick Tick. 60 Minutes was about to begin. The CBS television news ma...

Did you know it costs five times as much to find a new client than retain one? And, only 40% of companies and 30% of agencies have an equal focus on customer acquisition and retention?* The need to attract new customers is an important aspect of growing any business but can sometimes be to the detriment of existing ones. How many times have you seen adverts with attractive product...

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib This book has something of interest for everyone in marketing. It is straight-talking, easy read, and shows how to create a marketing plan for growing your business on just 1-page. It focuses on identifying the core elements of your business and using them in ways to make them mem...

The year 2020 will be remembered as the most extensive unintended human communication study ever conducted. As many findings will emerge, one element continues to be clear: delivering effective messages requires a human connection based on truth. In the Covid-19 era, when technology has practically eradicated the daily face-to-face, person-to-person interaction between working profess...

The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success by Jamie Rootes Get a world-class approach to leading a business, any business, to exceptional and sustained success. Houston Texans President Jamey Rootes, shares the principles and ideology that has made the Texans one of the most valuable professional sports franchises, both in the NFL and globally...

For any organization wanting to change how it operates, this can be a major challenge. Imagine being midway through such a program when you are faced with a severe crisis. Do you keep going or stop? This was the dilemma facing energy company, Centrica, and its partners, Fujitsu and Citrix. They had designed new cloud-based desktop solutions for roll-out to 18,000 employees around the ...

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” –Benjamin Franklin These wise words of one of the USA’s founding fathers are well over 200 years old but remain relevant to the communication training requirements of global organizations today. Any company operating across multiple regions or jurisdictions needs its communications to be aligned, as news a...