02 Mar 2021

Did you know it costs five times as much to find a new client than retain one? And, only 40% of companies and 30% of agencies have an equal focus on customer acquisition and retention?* The need to attract new customers is an important aspect of growing any business but can sometimes be to the detriment of existing ones. How many times have you seen adverts with attractive product...

02 Mar 2021

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib This book has something of interest for everyone in marketing. It is straight-talking, easy read, and shows how to create a marketing plan for growing your business on just 1-page. It focuses on identifying the core elements of your business and using them in ways to make them mem...

09 Dec 2020

The year 2020 will be remembered as the most extensive unintended human communication study ever conducted. As many findings will emerge, one element continues to be clear: delivering effective messages requires a human connection based on truth. In the Covid-19 era, when technology has practically eradicated the daily face-to-face, person-to-person interaction between working profess...

09 Dec 2020

The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success by Jamie Rootes Get a world-class approach to leading a business, any business, to exceptional and sustained success. Houston Texans President Jamey Rootes, shares the principles and ideology that has made the Texans one of the most valuable professional sports franchises, both in the NFL and globally...